Audience Research

In order to research my audience I have used a website called UK Tribes which enables me to put people into a specific tribe based on their interests. From doing this I am therefore able to cater my performance based on the things these groups like. From this research it's clear that these 'Tribes' are both heavily reliant on social media, because of this I will promote the event solely through word of mouth and social media and make references to this throughout the performance.